NBC Universal's global advertising director Linda Yaccarino has officially joined Twitter as the new CEO of this social network.
Revealing Twitter's new "female general" portrait
On the evening of May 12, billionaire Elon Musk confirmed the identity of the new CEO of Twitter. "I'm excited to welcome Linda Yaccarino as the new CEO of Twitter," the billionaire posted.
According to Tesla's boss, Ms. Yaccarino will take care of the business, while herself will spend a lot of time designing new products and technologies. "Looking forward to working with Linda to turn Twitter into super app X", Musk reiterated his goal since then platform acquisition.
Yaccarino joined media and entertainment group NBCUniversal in 2021 and has risen to the position of director of the company's global advertising business. She oversaw market strategy and $10 billion in advertising revenue in the broadcast, cable and digital categories. In addition, she is also credited with establishing partnerships with many big names such as Snapchat, YouTube and Twitter. In mid-April, she interviewed Musk at an advertising conference in Miami.
The above confirmation was given one day after Musk announced he would step down and hand over power to a new female CEO. He did not reveal a successor, but only said the new CEO will take office in six weeks. However, according to the Wall Street Journal , this person is most likely Linda Yaccarino. Her parting from NBCUniversal Corporation right in the middle of the rumor reinforced this information.
Twitter's next CEO will have to revive the social network amid a wave of boycotts by brands and advertisers. While the number of daily Twitter users has increased slightly since the beginning of 2022, platform revenue has fallen by 50% since October due to a sluggish advertising business.
Twitter Blue Subscription Package of the company also stagnated, attracting just under 1% of its user base. Since becoming the new owner, Musk has laid off thousands of employees, narrow down the content moderation array , and reopen previously banned accounts.
In February, Musk said he would only be CEO of Twitter until the end of the year. The US billionaire also announced that he would resign but did not specify a specific time. Mr. has started Looking for a successor from November 2022 However, no suitable candidate has been selected.
On the other hand, Twitter is also the social network that is favored by the crypto industry and is very active. Musk's tweets are often the source of price blows for popular memecoins like Dogecoin (DOGE). Earlier this week, Posted by Musk, the price of the Milady NFT collection has increased by more than 50%.
